SAFe® Agile Product Management (APM Certification) Training

Course Outline

The SAFe Agile Product Management Training (APM Certification) provides comprehensive training in Agile product management, enabling product owners and product teams to develop and execute effective product strategies. The course covers all life cycle stages, from introduction to the mature phase and decline stage, and focuses on developing marketing strategies to support the product vision statement. In addition, market research and demographic segmentation are emphasized to support marketing efforts and maximize market share.

This certification program is ideal for those seeking a deeper understanding of agile product management and how to apply it to existing products and those looking to create good product vision statements for product development or service offerings.

SAFe® Agile Product Management (APM Certification) Training Benefits

In this course, you will:
- Prepare to pass the exam to validate your skills and expertise as a Certified SAFe® 6.0 Agile Product Manager.
- Earn a Certified SAFe® 6.0 Agile Product Manager digital badge to promote your accomplishment and gain access to global job-market insights tied to available, in-demand positions.
- Includes 1-year Scaled Agile Membership (for first time attendees of SAFe courses).
- Use Design Thinking to achieve desirable, feasible, and sustainable outcomes.
- Explore market needs, segmentation, sizing, and competitive landscape.
- Manage value stream economics, including pricing and licensing.
- Apply product strategy and vision.
- Develop and evolve roadmaps.
- Execute and deliver value using SAFe.
- Access to a variety of learning resources to support you during your SAFe journey.
- Continue learning and face new challenges with after-course one-on-one instructor coaching.
Training Prerequisites

You should be familiar with Agile principles and practices and have attended at least one SAFe course prior to attending. A background in product or solution management is highly recommended.
Certification Information
- Duration: 120 minutes
- Number of Questions: 60
- Passing Score: 75%
- Delivery: Web-based, closed book, no outside assistance, timed
- Access: Practice and certification exams are available in your Scaled Agile Community portal under the course you’re attending.
- Cost: Initial cost is included in the course registration fee if taken within 30 days of course completion.
- Retake Fee: $50; $250 for SPCs
- Retake Policy: First retake may be taken immediately after the first failed attempt. Second retake may be taken 10 days after the first retake. Third retake may be taken 30 days after the second retake. All subsequent retakes require a 30-day wait.

SAFe Agile Product Management Training Outline

Module 1: Analyzing Your Role as a Product Manager in the Lean Enterprise

In this module, you will learn how to:

Describe Product Management's role and responsibilities
Identify Product Management stakeholders and collaborators
Explain Design Thinking for Product Management

Module 2: Continuously Exploring Markets and Users

In this module, you will learn how to:

Explain market research in the context of Continuous Exploration
Discover the right hypothesis and ask the right questions
Apply data-driven practices to answer questions
Plan your research
Use research games for customer understanding

Module 3: Driving Strategy with Market Segmentation

Explain market segmentation
Create market segments through market research
Determine market segment value
Assess market segment fit

Module 4: Using Empathy to Drive Design

Describe the purpose and use of personas
Create and use personas
Improve customer experience through empathy

Module 5: Defining Product Strategy and Vision

Explain the strategic purpose of your product
Create a compelling product vision
Design value propositions and business models
Design the Customer Journey
Design the whole product and solution context
Design Platform, API, and Data strategy

Module 6: Creating Roadmaps to Build Solutions

Define Solution Intent
Create market-driven roadmaps
Organize Features for balanced solutions
Refine Features into Stories and Story Maps

Module 7: Delivering Value

Visualize development flow using a Program Kanban
Estimate and forecast the backlog
Prioritize the Program Backlog
Create alignment with PI Planning
Execute the PI

Module 8: Creating Innovation in the Value Stream

Describe value stream and product innovation
Use metrics to guide improvements
Manage innovations through Epics
Fund sustainable innovation
Apply Rapid Experimentation
Evaluate hypothesis outcomes: Pivot, Stop, or Continue